vineri, 19 iulie 2013

'Bomber' cover issue could be boon for Rolling Stone

Rolling Stone may end up proving that there's no such thing as bad publicity.
The magazine likely won't be hurt by the social media firestorm and subsequent boycott over putting one of the alleged Boston bombers on the front cover. On the contrary, it could even see a boost, experts said on Thursday.
"It may be seen as a bad decision to put a criminal or a killer on the cover, but Rolling Stone took a gamble," said Samir Husni, director of the magazine innovation center at the University of Mississippi. "In the long-term this is not going to hurt them.
The reason? Most of the magazine's 1.46 million circulation comes from subscriptions.
Read more here: http://www.nbcnews.com/business/bomber-cover-issue-could-be-boon-rolling-stone-6C10671779

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